And why is it so important to take your business to the next level?
Many brands and companies know that they need SEO strategies (website optimization) for their digital needs and know the benefits they will get with the work done on their brand.
SEO (Search Engine Optimization) certainly improves the website awareness, but what other real value does it bring to the table? Why is SEO so important that every business should invest on it?
These 7 reasons will bring more clarity to you on why SEO is so important to businesses.
There are many reasons why businesses need SEO to take their brand to the next level.
1. Organic Search is the #1 traffic source of the website
Organic search is a big part of the performance and awareness of a website in most businesses, besides being an essential component of a buyer
's funnel. It makes the prospects convert or at least engage.
As marketing professionals know, Google has more market share than its competitors like Yahoo, Bing, Baidu and many others.
That doesn't mean that every search mechanism doesn't contribute to the brand awareness - they do -, but Google has 75% slice of the cake when it comes to search engines.
Google is the leader, and it's important to follow its guidelines in order to be have your website ranking well, without forgetting the other 25% that is obviously valuable to the brand as well.
Google, being the most visited website in the world, is also the most popular e-mail provider, not to mention YouTube (belongs to Google) is the second biggest search engine in the world.
We know that the majority of the world that has access to internet is visiting Google, at least once a day to obtain information.
Being highly seen as a trustworthy resource of Google and other search mechanisms will always work towards your brand. A quality SEO and a high-quality website can take your brand a lot of steps further.
2. Build Trust and Credibility
The main goal of any SEO expert is to establish a solid base for a good looking website. A clean and effective user experience that can be easily detected in search. Thanks to brand trust, credibility and digital properties, that is possible.
Many elements enter the authority space regarding search mechanisms like Google. Besides what we mentioned above, authority is accumulated along the time because of elements like:
Positive behavior of the user
Machine learning signs
Optimized elements and content on the page
But, establishing that authority will do more for a brand than most of the other digital optimizations. The problem is that it's impossible to build trust and credibility overnight, much like real life right?
The authority is built over time. It demands patient, effort and commitment but it's a very rewarding investment.
3. A good SEO also means a better user experience
Everyone wants to improve their brand's organic ratings and maximum awareness, but few understand that a good user experience is important to the company and for the actual dream client to get to know about the brand.
Google learned how to interpret a good user experience, and a bad user experience, and a good one became an essential element for a website success.
Clients know what they want. If they don't find it in your website, performance will drop.
A clear example of building a strong user experience is how Google has increasingly become a response mechanism that delivers the data sought directly through SERPs (Search Engine Result Pages)
The intention is to offer the user the information they are looking for with less clicks and in easier and quicker way.
Quality SEO incorporates a positive user experience, leveraging it to work for a brand.
4. Local SEO means increased engagement, traffic and conversions
With the rise and increasing dominance of mobile traffic, local search has become a key part of the success of small and medium-sized businesses.
Local SEO aims to optimize your digital properties for a specific region, so that people can find you quickly and easily, placing them one step closer to a transaction.
SEO professionals do this by optimizing the brand's website and content, including quotes and local backlinks. In addition to local listings relevant to the location and industry a brand belongs to.
To promote engagement at the local level, SEO professionals must optimize a brand's Knowledge Graph dashboard, your Google My Business listing and your social media profiles as a start.
There should also be a strong emphasis on user reviews on Google, as well as on other review sites like Yelp or Home Advisor, depending on the industry.
5. Impact the purchase cycle
Customers do their research.
Clients do their own research. This is one of the biggest advantages of the internet from the buyer's point of view.
Using SEO tactics to convey your messages for good deals, innovative products and / or services, in addition to the importance, the reliability of what you offer to customers will be a game changer.
When done well, it will also undoubtedly impact the buying cycle in a positive way.
The marks must be visible in the places that people need for a worthy connection to be made. Local SEO increases this visibility and allows potential customers to find the answers and the companies that provide those answers
6. Best practices are always being updated
It's great to have SEO strategies implemented on a brand's website and its digital properties, but not if it is a short-term engagement (budget constraints, etc.).
That's because the website can be reassessed consistently over time.
He may reach a level where he can no longer improve because of other impediments.
The way the search world evolves, basically at Google's discretion, requires constant monitoring and adaptation to these changes to always stay ahead of the competition and on the first page of search engines.
Being proactive and monitoring major ch
anges in the algorithm will always benefit brands.
We know that Google makes thousands of algorithm changes a year. Stay far behind, and it will be extremely difficult to have a good position. SEO professionals help to ensure that this is avoided.
7. If you’re not on the first page, you’re not getting the click
It's no secret, if you're not on the front page, you probably won't be winning the organic search game.
A recent study shows that the top three positions in the ranking of organic search results result in almost 40% of all clicks. While up to 30% of all results on Pages 1 and 2 are not clicked.
What does that mean? Two things:
If you are not on the first page, you need to be.
There are still many uncertainties when a user types a search query and cannot find exactly what they are looking for.
To ensure that you are always keeping up with the updates, and that you are not leaving money on the table by not being on the first page, you can count with our help! Here at Manageable Marketing Solutions we guarantee your trust and digital credibility so that your brand is easily found by your potential customers.
Presented by Manageable Marketing Solutions